Day sign is all about simplicity and "time" – all creations are locally produced, using things that surround us, a combination of what’s lost and found, and new. The ecological ‘footprint’ is only a few steps away from where the object is used.
Design and use your immediate environment as an inspiration. Create a day moment where the ordinary becomes unique, the search for the trouble-free and simplicity results in meaningful objects. These arise from the need of the (day)moment rather than from arbitrariness, greed or aesthetics. That way the utilitarian objects obtain brightness that also serves as a (forms) language, a language that is recognizable and understandable. The time of day plays a major role, the now!
The portraying (the signing, the sign) of a conscious environment, where purpose meets beauty.
More info about this project: valerietraan.be


















